As the main stakeholder of my project is Chinese Millennials, I cooperated with the Shanghai T Art Con aiming to give more exposure of my online NFT select shop and my project. The Expo brings together digital art, free trade market and other exhibition modules, across the themes of art, fashion, technology and so on, exploring the latest and most interesting lifestyle with Millennials. This was also the first time for this Expo to have the definition of NFT and the exhibitions about the T Art.
During the October, when I know their team had strong interest about the area of NFT and the connection between the pop art and NFT, I contacted the leader Shuyang Jiang to have the cooperation. To some extent, I thought it was also a great chance for me to get in touch with more experts in the area of T art. This could be one new area for me to explore.
Through this platform, I had the chance to cooperate with the Haier Brothers, as a national classic IP in China, is a classic memory of many Chinese Millennials’ childhood. Now Haier Brothers has successfully broken the old brand image and wanna has something new to the Millennials market. This cooperation was also a good chance for them to open the new market in China. We aimed to through the circle with fashion art and become a fashionable youth IP brand integrating contemporary art and smart technology.
AYAYI, the super realist digital person, provides the freshest information as the digital promoter of the tide Fair. AYAYI is both a digital art curator and a digital fashion brand manager. She hopes to use digital art and fashion culture as a bridge to introduce the metaverse to people who have not yet entered it. The exhibition invited more than ten leading domestic digital art institutions such as Meta Street Market, BCA Gallery, AYALAND, PARA-LLEL Paili, Yi Art, Theirspace and other digital art institutions to exhibit digital art on site, and cooperated with Bilibili strategically. Exhibition digital avatar will be sold on the B station digital collection chain. The tide Expo leads the trend of the industry, and the whole exhibition is fully landed in B station, achieving the integration of offline and online interconnection!