During the August, I opened the virtual fashion select shop R Space online on the app and contacted 10 outstanding NFT fashion designers. The R space is a marketplace for NFT and virtual fashion designers to launch their own NFT collections. Also, it is a place for NFT lovers to share ideas and opinions. After the intervention two which was the designer roundtable. I collected the factors that our one stakeholder-designers that care about and try hard to provide the best service towards the both designers and Millennials consumers. The platform aims to make it extremely simple to launch the NFT stores in minutes without any technical understanding and offers a diverse selection of virtual clothes. 50 virtual fashion products were planned to drop between the date of 8.5-8.19, with price ranging between 50-500 pounds. During these two-week pop-up, weekly activity was arranged that aiming to provide consumers with better shopping experience. In the end, all the limited NFT products were sold out which kindly shows the influence of NFT towards Millennials’ purchase intention.
According to the secondary research, Millennials love to paying for the products with stories. Aiming at our stakeholder– Millennials, we provide products with storytelling and innovation. We introduced every brands’ stories and ideas on the specific page of the platform. Also, I provided detailed introduction of how to wear virtual clothing.
For designers, to find the best NFT marketplace for sales means considering the fees you will be charged, the kind of art that is sold-does it match your style-and even the block chain and cryptocurrency that will be used. Due to the limitation of time for this popup, there is no way to reflect the appreciation of the collection on the platform.
The following video is the main interface of the R-space as one mobile app. Though we only have 10 fashion brands now, we give every brand very clear and detailed introduction. Also, we give them enough space to show their products to Chinese Millennials. I tried for several times to transfer it directly on blog or through Youtube, however all failed, so I can only put on the Twitter.
Here are the interface photos of the R space and the specific designer list(10 brands).
Three developing functions of R-Space
- I introduced the function of AR mirror which could show people how they look like in our NFT products. It is kind of the fitting room of R-space that provides consumers with better shopping experience and interest. It looks like the filter on Instagram story. It is the first time for me to do these filters, so I can only have the functions on accessories. In the future, I will find some more professional team for making the AR mirror and fitting room more accurately and available for all clothes and shoes.
2. 3D dimension
the designer uploaded and this transfered to 3D model that could give more clear and dimensional image of NFT products on the platform. In my mind, many Millennials have the prejudice that the NFT is just photoshop. Then this 3D dimension function could show them the difference between the virtual fashion clothes and the photoshop. The following video shows this function of the app.
3. I introduced every brand very clearly on the interface of the app. Also, the images that could represent the personality of brands are also uploaded. This is due to the reason that research shows Chinese Millennials are willing to learn the back stories of products and brands.