Stakeholder feedback

Through my research projects, there are mainly three types of stakeholders involved.

  • The Chinese Millennials who are the potential consumers for NFT
  • The fashion designers who wanna participant in virtual fashion
  • The NFT experts

I

Chinese Millennials

Use the survey again to see the change of their attitudes after the interventions. Though the whole research process and interventions, 3 different surveys were made to compare their change of negative attitudes. The first survey aims to discover the main reasons behind why they have negative attitudes towards NFTs.

■86% of people change their option for the price of the NFT they could accept and the price becomes higher.

■90% of them choose the option that NFT production was different as they imagined before after the workshop and select shop.

Designers 

■Interviews after the second intervention- the roundtable between the designers and the NFT experts.

■Most of them like my intervention as they have more opportunities to participant and get in touch with other experts and people who have the strong interest especially for these designers who were helped by the experts that invited by us to give the advice and suggestion on how to change their offline products into something digital and even very mature NFT products.

■They find virtual fashion is also a way for them to show more stories to consumers especially Chinese Millennials who regard the story telling as one important factor when they consider to buy something.

For Chinese Millennials, I collected the feedback sheets after the workshop and the intervention 3. For Millennials who take part into the workshop, 90% of them feel that the NFT and virtual fashion are different compared with their imagination before. Most of them think this intervention is a good platform for them to communicate more with designers and gradually understand the backstage stories of their products.

For NFT experts, they reflected that R space is a good way for them to know the actual needs of Chinese consumers in order to provide better products in the future.

For designers, they think R space which focuses on Chinese Millennials help them to make their own NFT fashion and they feel that virtual art is also a way for more consumers to try on their products and it is a good way to promote their products. Most of them decide to have both virtual and real products fo next season.